After sixty years of blood loss, it's time to give blood. Israelis and Palestinians will exchange blood donations, thus forging blood relationships between future recipients. The first to be invited to donate blood to each other will be PCFF members of both sides of the conflict.The project will be launched TODAY, on September 14, 2011 as part of the International Peace Day.
On Sunday 18.9.2011 you are all invited to donate your blood and send our message across asking everyone: Could you hurt someone who had your blood running through their veins?
The Impossible Brief - BBR Group / Saatchi & Saatchi (Israel).
PEACE DAY 2011!
Blood Relations Official Site